Use Custom Data Layers & Events to Configure Google Tag Manager & Drift Chat

Are you looking to integrate Google Tag Manager and Drift Chat for website chat analytics and conversion tracking?

ListenLayer helps you to automate your chat activity tracking for web analytics through powerful data layers and events. Simply install our code snippet, turn on the Drift Chat listener and you’ll be tracking chat activity through Google Tag Manager in minutes. Avoid messy tracking configuration and build a framework that is accurate and scaleable!

How to Track Drift Chats Using Google Tag Manager

With ListenLayer, tracking chat activity from Drift Chat is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into Google Tag Manager’s preview tool every time chat activity occurs.

Use triggers in GTM to track any data from Drift Chats based on automated events and data layer values. Then write rules to customize your data layer!

Capture Additional Data from Drift Chats using Google Tag Manager

ListenLayer automatically generates data layers and events for services on your website, such as Drift Chats. Google Tag Manager uses data layers and events to power all of your web analytics needs – dynamically!

Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful chat tracking frameworks – with no coding!

Why You Need Data Layers For Google Tag Manager

Google Tag Manager is a powerful tool, but most marketers don’t leverage the most powerful feature: configuring tracking using custom data layers.

Data layers allow you to track conversions and chat activity from Drift Chats more accurately, and capture additional information for use in triggers and variables for you marketing platforms. Stop relying on basic “out of the box” event tracking for chats and start collecting better data.