Use Custom Data Layers & Events to Configure Adroll & Marketo
Are you looking to integrate Adroll and Marketo for better form conversion tracking?
ListenLayer provides powerful website form conversion tracking and data capture through automated data layer events and variables. Simply install our code snippet (using GTM), turn on the Marketo Forms Listener, and you’ll be tracking conversions using Adroll in minutes. Avoid messy tracking configurations and build a framework that is accurate and scalable!
Once your conversion tracking is automated, you can spend your time collecting more and better data. Use ListenLayer’s powerful customization rules to push values into your Adroll remarketing audiences or write rules to categorize your conversions for enhanced optimization – all with simple rules you write inside ListenLayer.
How to Track Marketo Forms in Adroll
With ListenLayer, tracking Marketo Forms activity inside Adroll is easy. Simply install our script, turn on the Listener, and watch as the data layer and events populate into the user’s browser.
Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into Adroll. You can even write rules in ListenLayer to generate custom values to categorize your Adroll activity using Adroll’s conversion audiences – no programming required!
Capture Additional Data from Marketo Forms Using Adroll
ListenLayer automatically generates the data layer and events for applications on your website, such as Marketo Forms. So instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
Why You Need Data Layers For Adroll
Most marketers set up basic conversion tracking in Adroll, frequently using “thank you pages” and button clicks. However, it’s time to improve the accuracy of your conversion tracking and enhance what you are collecting.
Data Layers from ListenLayer allow you to easily collect user activity from Marketo Forms, making it available to Adroll through Google Tag Manager. Write simple rules to customize your data layer. Once you have these variables inside GTM, use Adroll’s powerful event tags and pixels to collect better audience and conversion data!
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