Use Custom Data Layers & Events to Configure Facebook Ads & Marketo
Are you looking to integrate Facebook Ads and Marketo for conversion tracking and remarketing?
ListenLayer provides powerful website form conversion tracking and data capture through automated data layer events and variables. Simply install our code snippet (using GTM), turn on the Marketo Forms Listener, and you’ll be tracking conversions using Facebook Ads in minutes. Avoid messy tracking configurations and build a framework that is accurate and scalable!
Once your conversion tracking is automated, you can spend your time collecting more and better data. Use ListenLayer’s powerful customization rules to push standard and custom events into Facebook Ads and enhance your remarketing audiences – all with simple rules you write inside ListenLayer.
How to Track Marketo Forms in Facebook Ads
With ListenLayer, tracking Marketo Forms activity inside Facebook Ads is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into the user’s browser.
Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into Facebook Ads. You can even write rules in ListenLayer to generate values to customize your Facebook Ads standard events – no programming required!
Capture Additional Data from Marketo Forms Using Facebook Ads
ListenLayer automatically generates data layers and events for applications on your website, such as Marketo Forms. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
Why You Need Data Layers For Facebook Ads
Most marketers set up very basic conversion tracking in Google Ads, frequently using “thank you pages” and button clicks. It’s time to improve the accuracy of your conversion tracking and enhance what you are collecting.
Data Layers allow you to easily collect user activity from Marketo Forms, making it available to Facebook Ads through Google Tag Manager. Then, write simple rules to customize your conversions and enhance remarketing audiences.
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