Use Custom Data Layers & Events to Configure Google Ads & Marketo
Are you looking to integrate Google Ads and Marketo for conversion tracking and remarketing?
ListenLayer provides powerful website form conversion tracking and data capture through automated data layer events and variables. Simply install our code snippet (using GTM), turn on the Marketo Forms Listener, and you’ll be tracking conversions using Google Ads in minutes. Avoid messy tracking configurations and build a framework that is accurate and scalable!
Once your conversion tracking is automated, you can spend your time collecting more and better data. Use ListenLayer’s powerful customization rules to push values into your Google Ads remarketing audiences or write rules to categorize your conversions for enhanced optimization – all with simple rules you write inside ListenLayer.
How to Track Marketo Forms in Google Ads
With ListenLayer, tracking Marketo Forms activity inside Google Ads is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into the user’s browser.
Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into Google Ads. You can even write rules in ListenLayer to generate custom values to categorize your Google Ads conversions – no programming required!
Capture Additional Data from Marketo Forms Using Google Ads
ListenLayer automatically generates data layers and events for applications on your website, such as Marketo Forms. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
Why You Need Data Layers For Google Ads
Most marketers set up very basic conversion tracking in Google Ads, frequently using “thank you pages” and button clicks. It’s time to improve the accuracy of your conversion tracking and enhance what you are collecting.
Data Layers allow you to easily collect user activity from Marketo Forms, making it available to Google Ads through Google Tag Manager. Then, write simple rules to customize your conversions and enhance remarketing audiences.
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