Use Custom Data Layers & Events to Configure Google Analytics (Universal) & Marketo
Are you looking to integrate Google Analytics (Universal) and Marketo for analytics and conversion tracking?
ListenLayer provides powerful website form conversion tracking and data capture through automated data layer events and variables. Simply install our code snippet (using GTM), turn on the Marketo Forms Listener, and you’ll be tracking conversions using Google Analytics (Universal) in minutes. Avoid messy tracking configurations and build a framework that is accurate and scalable!
Now that your conversion tracking is automated, you can spend your time collecting more and better data. Use ListenLayer’s powerful customization rules to push values into your analytics and tracking systems through the data layer. For example, categorize your conversion types, score users, rate conversion values, and filter out tests – all with simple rules you write inside ListenLayer.
How to Track Marketo Forms in Google Analytics (Universal)
With ListenLayer, tracking Marketo Forms activity inside Google Analytics (Universal) is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into the user’s browser.
Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into Google Analytics (Universal). You can even write rules in ListenLayer to generate custom values for dimension and event tracking in Google Analytics – no programming required!
Capture Additional Data from Marketo Forms Using Google Analytics (Universal)
ListenLayer automatically generates data layers and events for applications on your website, such as Marketo Forms. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
Why you need data layers for Google Analytics (Universal)
Google Analytics (Universal) is useful out of the box, but many marketers fail to leverage the most powerful features from Google Analytics: custom dimensions and event tracking.
Data Layers allow you to easily collect user activity from Marketo Forms, making it available to Google Analytics (Universal) through Google Tag Manager. Rather than hiring a programmer to surface custom activity from your website users, ListenLayer automates the entire process so you can enhance your data easily.
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