Powerful Website Data Layers for Everyone

We believe data layers should be easy and accessible to all marketers and webmasters – so we built the world’s first (and only) Cloud Data Layer Platform.

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I guarantee you’ll never go back to manual triggers & conversion tagging…

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Zachary W. Randall

ListenLayer Founder, Lifelong Digital Marketer & Data Nerd

We Listen for activities on your website

Our powerful Listeners integrate with common applications and services used on your website while others focus on structured data marketers use often.

Our library of Listeners is constantly growing!

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When important actions occur on your website, we push events to the data layer.

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When structured data is available, we populate the data layer.

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You create rules that generate custom data layer values for your needs.

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and you collect data with ease

With your newfound superpowers, you configure conversion tracking and data collection easily (and more accurately) with Google Tag Manager.

Your analytics framework is simple, scalable, and easy to understand – oh, and you collect way more useful data!

Frequently Asked Questions

How much does ListenLayer Cost?

ListenLayer allows you to choose from a number of pricing plans based on usage.  You can start with a Free plan, which will allow you to use most features and is perfect for smaller websites looking for basic measurement.  You can upgrade your account at any time to gain access to a higher volume of events and features. Learn more about our pricing plans.

Do I need to know how to write code to use ListenLayer?

ListenLayer requires no programming knowledge. All customizations and rules can be written without any code, allowing you to control your website measurement without relying on programmers.

What is the best way to start using ListenLayer?

We recommend implementing ListenLayer with a straightforward use case focused on tracking your form submissions.  This will allow you to experience a basic, end-to-end setup using ListenLayer. From there, you can customize and enhance your measurement over time.

Is ListenLayer reliable for a large website with high volume?

Yes, ListenLayer is used by multiple enterprise websites that receive millions of monthly users and process tens of millions of monthly data layer events. So you can rely on ListenLayer to scale your measurement!

Is ListenLayer compliant with GDPR, CCPA, and other privacy laws?

ListenLayer gives you the power to control your measurement strategy using the data layer. ListenLayer does not store or process your customers’ data. You can use ListenLayer and remain in compliance with local privacy laws, but it is up to you to ensure that your strategy is compliant.

What is the best way to become a ListenLayer and data layer expert?

Watch our videos! We post videos walking through use cases, Listeners, and features – showing you have to use them in detail. If you are interested in becoming an expert with Listeners and data layers, we recommend watching every video that you find on our website and in our platform interface.