Data Freedom for Marketers

The fastest and most reliable way to get all the data you need to boost your marketing ROI – no programming required!

What are Listeners?

Listeners are like thousands of sensors waiting to collect and transform user activity and characteristics from your website into structured data. Once you deploy these sensors, you’ll become a marketing-data superhero!

What is the Data Layer?

A data layer is a JavaScript object in a visitor’s browser that stores data about their engagement with your website. Custom events and variables in the data layer make it easier to implement and maintain accurate tracking and collect better data through platforms like Google Tag Manager.

Bottom line: If you care about website analytics & marketing data, you need a data layer… but you don’t need to be a programmer (or even know how to read code) to benefit from them!

  event: 'hsPopupSubmitted',
  formAutomaticValues: {
    formID: '4250',
    formFieldValues: {
    //values appear here for each field in your form  
      email: {
        id: '4255-10',
        name: 'email',
        value: '[email protected]',
        label: 'Email*',
      },
  formCustomValues: {
    formCategory: 'Demo',
    formName: 'Landing Page Demo Form',
    formQuality: 'Low'
    },

A preview of structured code generated by ListenLayer.

Data Layers give you "Website tracking superpowers"

Build accurate & scalable website tracking frameworks using unique data for your needs.

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Reduce configuration and management time while adding clarity to your tracking and data collection.

Improve the accuracy of conversion tracking and increase the sophistication of data you collect.

Why ListenLayer™?

Building a data layer strategy enables you to architect a data collection framework rather than throwing together messy website tracking solutions (based on thank you pages and button clicks). But data layers are hard! They typically involve collaboration between marketing, sales, and IT teams while requiring programming for implementation. As a result, most organizations skip the data layer approach and settle for inaccurate website tracking and subpar data collection.

ListenLayer unlocks the power of data layers with a single script tag and a powerful interface. Just turn on the relevant Listeners and watch structure data start flowing in. Now you can architect your website analytics framework with ease.

Create a Data Layer in Minutes,
No Programming Required

It is so easy and powerful.

Place a single script tag on your website. We recommend using Google Tag Manager, but you can also place it directly in the code.

Then choose the applications you use on your website (forms, chat, ecommerce, etc.).

Powerful listeners wait for important actions from services on your website and generate automatic data layer events and variables with accuracy and scale!

Customize your data layer values (with no coding!), allowing you to build and scale website tracking & marketing data collection.

Use a tag management solution to configure web analytics and conversions based on data layer events and variables, increasing accuracy and simplifying management.

You can even monitor data layer activity to automate workflows and ensure data quality.

Place a single script tag on your website. We recommend using Google Tag Manager, but you can also place it directly in the code.

Then choose the applications you use on your website (forms, chat, ecommerce, etc.).

Powerful listeners wait for important actions from services on your website and generate automatic data layer events and variables with accuracy and scale!

Customize your data layer values (with no coding!), allowing you to build and scale website tracking & marketing data collection.

Use a tag management solution to configure web analytics and conversions based on data layer events and variables, increasing accuracy and simplifying management.

You can even monitor data layer activity to automate workflows and ensure data quality.

Listener Integrations

Place a simple script tag on your website that listens for activity from services and apps you already use. It will generate customizable data layers to enhance your conversion tracking and website analytics.

Help Us Reach Our Goals

Our mission is simple;

Empower others through the potential of data!

Our goals have impact;

10,000 websites

Help marketings and webmaster leverage data layers across 10,000 websites.

1,000 kids

Create opportunities for 1,000 underprivileged kids to become skilled with data.