Enhanced Website Tracking with ListenLayer & Google Tag Manager - No Coding Required
The most powerful feature of Google Tag Manager is reading and using data layer information to drive your web analytics. Unfortunately, most GTM users never even have that opportunity to use data layers because they require planning, programming, and maintenance.
ListenLayer changes that by automatically generating data layers based on user activity on your website. Place a simple script on your website (using GTM) and turn on Listeners for the application you use – then watch the data start flowing! Once you’ve got the basics down, you can begin to write powerful rules that customize your data layers, allowing you to enhance your web analytics by adding data and segmentation.
Build future-proof, unified tracking with Listeners & Data Layers for GTM.
How ListenLayer Automates GTM Data Layers
ListenLayer provides improved conversion tracking and data capture through powerful data layers and events. Simply install our script, turn on the listener, and watch as data layers and events populate into GTM’s preview tool.
Use triggers in GTM to track activity from form, chat, and e-commerce tools easily in GTM. Capture more data as variables and create rules to customize your data layer.
The Wrong Way to Track Conversions in GTM
Markers tend to build conversion tracking in GTM based on outdated methods of data collection. For example, there is no reason to track forms based on thank you pages! Likewise, it would help if you didn’t base lead conversions on triggers that target the class, ID, or text inside a button.
These methods of “conversion tracking” are inaccurate and create a bad user experience. It’s time to build a tracking framework based on data layers.
Building a Website Tracking Framework
ListenLayer simplifies the difficult aspects of conversion tracking and data capture, so you can focus on building a powerful tracking model and getting the data you need.
Build a tracking frame by doing these three things:
- Leverage data layers to trigger conversions based on valid actions on your website
- Build custom data layer values that allow you to categorize website activity
- Use data layer values to create a tracking model in GTM, which is easy to understand and scale.
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