Push User Location Into the Data Layer

This powerful Listener automatically identifies where your website visitors are located and makes the data available in the data layer. Customize the data using ListenLayer and capture it via Google Tag Manager.

The Easiest Way to Get Visitor's Location Data Into the Data Layer

Place a single script on your website (using GTM) and turn on the User Geolocation Listener. We’ll automatically push structured data into the data layer whenever users visit your website.

Use ListenLayer to push custom values into the data layer based on the User’s Geolocation and then capture it with Google Tag Manager. Once inside GTM, ListenLayer’s variables and events can be used to enhance your data collection and measurement!

After you realize the power of data layers from ListenLayer, you’ll never go back!

How Users' Geolocation Works

While most website owners rely on location information from Google Analytics, the data is isolated, anonymized, and only available well after the visit occurs. ListenLayer allows you to identify a visitor’s location details in real-time as they begin a session on your website. The data is made available via a structured data object called the data layer.

You don’t need to be a programmer to use the data layer! Everything you need can be customized in ListenLayer and easily captured with a tool like Google Tag Manager – no coding required!

How to Use Location Details

Use location information to measure traffic quality, personalize your website experience, enhance your existing analytics, or power your first-party data collection strategy.

To get started, simply place the ListenLayer script on your website using Google Tag Manager and then turn on the Listeners you want to use inside of ListenLayer. Then, publish your changes, and you’ll automatically start receiving location information when a session begins on your website.

The local data will be pushed into the data layer. Simply go into Google Tag Manager and register the events and variables to start using them in your measurement strategy.