Drift Chat Conversion Tracking

A powerful Listener that generates data layers to easily track Drift Chat activity and conversions inside any website analytics platform.

Get Started with Conversion Tracking for Drift Chat

Place a single script on your website (using GTM) and turn on the Drift Chat Listener. We’ll automatically push structured data into the data layer whenever Drift Chat activity occurs. With this automation in place, set up simple triggers and tags using Google Tag Manager to streamline all of your conversion tracking!

Once your automation is complete, you can spend your time enhancing your data collection. Use ListenLayer to write powerful rules that customize your data layer for even more insights and segmentation!

Once you realize the power of data layers from ListenLayer, you’ll never go back!

How Drift Chat Works

Drift Chat is a powerful chat tool that allows you to interact with users as they browse your website, providing them assistance and driving more revenue. Engage users with automatic messages and replies. Respond in real-time or automate your Drift Chat flow. Collect users’ email addresses as leads so that you can follow up later!

ListenLayer allows you to easily track activity and conversions from all your Drift Chats with an accurate, automated, customizable, and scalable solution.

How to Track Drift Chat Conversions

Capturing basic conversion tracking from Drift Chat is challenging, even if you use only one analytics platform. If you manage to accomplish this, you’ll likely only be capturing the basics, and the more analytics tools you use, the more complicated it becomes to track Drift Chats.

Unlike forms submissions, users can’t be redirected to hidden pages when they begin a chat. In addition, you might not want to consider all chat activity as a conversion since many conversations aren’t valuable to your business!

Using Listeners to Automate Your Tracking

With ListenLayer, place a single script tag on your website (via GTM), and we’ll track all Drift Chat activity accurately and automatically. Then, we push this data into the data layer, which becomes available to write simple yet powerful rules in GTM to scale your tracking. It also increases the accuracy of conversions you receive.

Once you have the basic setup in place, ListenLayer allows you to write powerful rules that generate custom data in the data layer. Use this to enhance, or refine, your conversion tracking. For example, consider a chat as a “conversion” only when a user sends more than four messages – with data layer customization, the possibilities are endless!