Gravity Forms Tracking

Push detailed activity from your Gravity Forms into the data layer for easy measurement and conversion tracking using Google Tag Manager.

Get Started with Easier Conversion Tracking

Start using data layers to automate and enhance conversion tracking from Gravity Forms. Place a single script on your website, and we’ll Listen for activity from Gravity Forms across your website and push events and form details into the data layer for use with a tool such as Google Tag Manager. Use event details to customize conversion tracking dynamically across all of your marketing platforms.

Once you realize the power of data layers from ListenLayer, you’ll never go back!

How Gravity Forms Works

Gravity Forms is a popular plugin for building and managing WordPress forms. Simply install the plugin, use their drag and drop interface to create forms, and publish them across your website. You can even create multi-step forms with Gravity Forms.

ListenLayer allows you to track activity from all your Gravity Forms more accurately, easily, and scalable.

Methods of Tracking Gravity Forms

Gravity Forms can track submissions in a number of ways. Traditionally, it was acceptable to redirect users to a thank you page after submitting a form, and simple conversion tracking could be based on views of that thank you page. However, this creates a subpar user experience and lower quality data accuracy.

One alternative to using “thank you pages” is to fire events on form submissions directly to systems like Google Analytics. While this increases accuracy, consistency of tracking across multiple marketing platforms is hard to achieve as events for Google Analytics don’t carry over to other platforms.

Tag manager solutions, such as GTM, improve consistency across platforms by allowing you to create a single rule and apply actions from multiple platforms to that rule. However, this basic setup misses most of the powerful features of tag manager tracking and can still be challenging to scale.

Many of the solutions above also do not allow you to capture advanced details about form activity, such as progress through a multi-step form, conversion quality, and categorization.

The Solution: Custom Events & Data Layers

With ListenLayer, place a single script tag on your website (via GTM), and we’ll track all Gravity Forms activity accurately and automatically. Then, we push this data into the data layer, which becomes available to write simple yet powerful, rules to scale and enhance your tracking. It also increases the accuracy of conversions you receive.

With custom rules, use our platforms to define rules that push custom values into the data layer, allowing you to supercharge your tracking and data collection.