Use Custom Data Layers & Events to Configure GA4 & Drift Chat
Are you looking to integrate GA4 and Drift Chat for website chat analytics and conversion tracking?
ListenLayer helps you to automate your chat activity tracking for web analytics through powerful data layers and events. Simply install our code snippet, turn on the Drift Chat listener, and you’ll be tracking chat activity through GA4 in minutes. Avoid messy tracking configuration and build a framework that is accurate and scaleable!
How to Track Drift Chats in Google Analytics 4
With ListenLayer, tracking Drift Chats chat activity inside GA4 is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into the user’s browser.
Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into GA4 as events, parameters, and user properties. You can even write rules in ListenLayer to generate custom values for dimension and event tracking in Google Analytics – no programming required!
Capture Additional Data from Drift Chats Using GA4
ListenLayer automatically generates data layers and events for applications on your website, such as Drift Chats. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
GA4 leverages an event/parameter structure for data collection. Combining this with ListenLayer allows you to collect almost any user activity and characteristics you can imagine and automate this for scale!
Why You Need Data Layers For GA4
GA4 is useful out of the box, but many marketers fail to leverage the most powerful features from Google Analytics: custom events, parameters, and user properties.
Data Layers allow you to easily collect user activity from Drift Chats, making it available to GA4 through Google Tag Manager. Rather than hiring a programmer to surface custom activity from your website users, ListenLayer automates the entire process so you can enhance your data easily.
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