Use Custom Data Layers & Events to Configure Google Analytics (Universal) & Drift Chat
Are you looking to integrate Google Analytics (Universal) and Drift Chat for website chat analytics and conversion tracking?
ListenLayer helps you to automate your chat activity tracking for web analytics through powerful data layers and events. Simply install our code snippet, turn on the Drift Chat listener, and you’ll be tracking chat activity through Google Analytics (Universal) in minutes. Avoid messy tracking configuration and build a framework that is accurate and scaleable!
How to Track Drift Chats in Google Analytics (Universal)
With ListenLayer, tracking Drift Chats chat activity inside Google Analytics (Universal) is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into the user’s browser.
Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into Google Analytics (Universal). You can even write rules in ListenLayer to generate custom values for dimension and event tracking in Google Analytics – no programming required!
Capture Additional Data from Drift Chats Using Google Analytics (Universal)
ListenLayer automatically generates data layers and events for applications on your website, such as Drift Chats. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
Why You Need Data Layers For Google Analytics (Universal)
Google Analytics (Universal) is useful out of the box, but many marketers fail to leverage the most powerful features from Google Analytics: custom dimensions and event tracking.
Data Layers allow you to easily collect user activity from Drift Chats, making it available to Google Analytics (Universal) through Google Tag Manager. Rather than hiring a programmer to surface custom activity from your website users, ListenLayer automates the entire process so you can enhance your data easily.
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