Use Custom Data Layers & Events to Configure Google Tag Manager & WooCommerce
Are you looking to integrate Google Tag Manager and WooCommerce for analytics and conversion tracking?
ListenLayer provides automated conversion tracking and data capture through powerful data layers and events. Simply install our code snippet, turn on the WooCommerce listener and you’ll be tracking conversions in Google Tag Manager in minutes. Avoid messy tracking configuration and build a framework that is accurate and scaleable!
How to Track WooCommerce in Google Tag Manager
With ListenLayer, tracking WooCommerce is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into Google Tag Manager’s preview tool.
Use triggers in GTM to track any activity from your WooCommerce based on automated events and data layer values. If you want to get really fancy, write rules to customize your data layer – we give you data superpowers, no coding required!
Capture Additional Data from WooCommerce using Google Tag Manager
ListenLayer automatically generates data layers and events for services on your website, such as WooCommerce. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
Why You Need Data Layers For Google Tag Manager
Google Tag Manager is a powerful tool, but most marketers don’t leverage the most powerful feature: configuring tracking using custom data layers.
Data layers allow you to track conversions from WooCommerce more accurately, and capture additional information for use in triggers and variables for you marketing platforms.
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