Get Started Measuring PDF & Document Clicks In Your Analytics Strategy
Place a single script on your website (using GTM or directly in the code) and turn on the PDF & Document Clicks Listener. We’ll automatically push structured data into the data layer whenever a visitor clicks on a document matching the rules you manage inside ListenLayer. Once inside the data layer, Google Tag Manager can be used to read and distribute the event data via triggers, variables, and tags.
Once you realize the power of data layers from ListenLayer, you’ll never go back!
Why Use ListenLayer for PDF & Document Clicks Tracking
ListenLayer automatically identifies all PDF and document clicks on your website, and you can customize the rules that define what clicks apply. Once the Listener is on, it’s always Listening!
Every document click is accurately pushed into the data layer, along with all details about the click (including the file name, extension, location, parsed URL parameters, event timestamps, etc.). And because the activity is centralized in the data layer, you can distribute the data to any marketing analytics platform via Google Tag Manager – you’re no longer limited to anonymous, delayed Google Analytics 4 download tracking.
Track All Document Clicks
By default, ListenLayer will automatically track PDF documents, but you can expand the rules to target any document based on its characteristics, such as file extension. Track Excel files, Word documents, and other files that are clicked and opened from your website.
How to Capture & Measure Document Clicks
All data from the document clicks is parsed and pushed into the data layer where you can visually see and confirm the details. An example data layer event is shown to the right.
Register events and variables inside Google Tag Manager to begin using your data layer activity in your tagging strategy.
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