Use Custom Data Layers & Events to Configure Microsoft Ads & WooCommerce
Are you looking to integrate Microsoft Ads and WooCommerce for analytics and conversion tracking?
ListenLayer provides automated eCommerce tracking and data capture through powerful data layers and events. Simply install our code snippet, turn on the WooCommerce listener, and you’ll be tracking conversions in Microsoft Ads in minutes. Avoid messy tracking configuration and build a framework that is accurate and scaleable!
How to Track WooCommerce in Microsoft Ads
With ListenLayer, tracking WooCommerce activity inside Microsoft Ads is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into the user’s browser.
Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into Microsoft Ads. You can even write rules in ListenLayer to generate custom values to categorize your Microsoft Ads conversions using custom events – no programming required!
Capture Additional Data from WooCommerce Using Microsoft Ads
ListenLayer automatically generates data layers and events for applications on your website, such as WooCommerce. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
Why You Need Data Layers For Microsoft Ads
Most marketers set up very basic conversion tracking in Microsoft Ads, frequently using “thank you pages” and button clicks. It’s time to improve the accuracy of your conversion tracking and enhance what you are collecting.
Data Layers from ListenLayer allow you to easily collect user activity from WooCommerce, making it available to Microsoft Ads through Google Tag Manager. Write simple rules to customize your data layer. Once you have these variables inside GTM, use a single custom event tag from Microsoft Ads to automate your conversion tracking!
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