Google Ads Tracking Configuration

Use data layers and custom events to expand and improve your Google Ads conversion tracking and remarketing audiences.

Feed Better Data to Google Ads - No Coding Required

Marketers deserve easier conversion tracking & enhanced data capture – without additional programming and development. For example, Google Ads allows you to set up conversions and capture audience data for remarketing; however, most marketers don’t utilize the full power of Google Ads conversion tracking because they don’t have the ability to capture and organize more data from their website!

ListenLayer changes that by automatically generating data layers based on user activity on your website. Place a simple script on your website (using GTM) and turn on Listeners for the applications you use – then watch the data start flowing! Next, automate your conversion tracking by categorizing events to send conversions to Google Ads or capture user characteristics to enhance your remarketing audiences.

Build future-proof, unified tracking with Listeners & Data Layers for Google Ads.

How ListenLayer Improves Google Ads Tracking

ListenLayer provides improved conversion tracking and data capture through powerful data layers and events. Simply install our script, turn on the listener, and watch as data layers and events populate into GTM’s preview tool.

Use Triggers and variables inside of GTM to create a dynamic, scalable tracking framework that sends data into Google Ads – precisely the way you need it!

The Wrong Way to Track Conversions in Google Ads

Marketers tend to throw together conversion tracking in Google Ads using Google Tag Manager, “thank you pages,” and button clicks. Unfortunately, not only can this lead to inaccurate data, it limits your ability to categorize and segment conversion or customize them with values specific to the visitor’s activity. Instead, you can maintain simple conversion tracking in Google Ads while improving accuracy, enhancing segmentation, and automating future conversion tracking for scale – simply install ListenLayer!

Building a Website Tracking Framework

ListenLayer simplifies the difficult aspects of conversion tracking and data capture, so you can focus on building a powerful tracking model and getting the data you need.

Build a Google Ads tracking framework by doing these things:

  1. Leverage ListenLayer’s automated data layers to trigger conversions based on valid actions on your website (form submissions, chat activity, video engagement)
  2. Build custom data layer values that allow you to categorize website activity
  3. Use data layer values to create a tracking model in GTM, one that is easy to understand and scale
  4. Automate the collection of data into Google Ads by building simple, dynamic, and scalable tags inside GTM that leverage ListenLayer’s automation