Data Enhancement Use Cases
Search for use cases
Identify how user's find your website and push the information into the data layer automatically, and in real-time. User this data to track source details overtime and learn how they influence conversions (by building a multi-touch path) and use it to enrich data you already collect.
Now you can reliably capture the Google Ads Click ID along with all of your critical conversion data to power you offline conversion tracking - no programming required.