Data Segmentation Use Cases

Send Custom Events & Parameters to GA4

Use ListenLayer to power your custom GA4 tracking so you can take advantage of the new benefits of Google Analytics.

Segment Sales & Support Chats

Stop tracking all chat activity as the same data point in your web analytics. Instead, ListenLayer allows you to easily segment chats based on characteristics, such as sales vs. support conversations.

Track Chats Based on Quality

Customize your conversion tracking to focus only on high-quality chats by measuring the number of messages users send.

Track Multi-step Forms

Use a listener to track form steps as users interact with multi-step forms automatically. Then easily send this data to all of your marketing platforms using GTM.

Categorize Conversions for Data Segmentation

Write powerful rules that categorize your conversion activity at scale so you can segment your analytics data.