Data Segmentation Use Cases
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Send Custom Events & Parameters to GA4
Use ListenLayer to power your custom GA4 tracking so you can take advantage of the new benefits of Google Analytics.
Segment Sales & Support Chats
Stop tracking all chat activity as the same data point in your web analytics. Instead, ListenLayer allows you to easily segment chats based on characteristics, such as sales vs. support conversations.
Track Chats Based on Quality
Customize your conversion tracking to focus only on high-quality chats by measuring the number of messages users send.
Track Multi-step Forms
Use a listener to track form steps as users interact with multi-step forms automatically. Then easily send this data to all of your marketing platforms using GTM.
Categorize Conversions for Data Segmentation
Write powerful rules that categorize your conversion activity at scale so you can segment your analytics data.