Use Custom Data Layers & Events to Configure Microsoft Ads & Intercom
Are you looking to integrate Microsoft Ads and Intercom for website chat analytics and conversion tracking?
ListenLayer helps you to automate your chat activity tracking for web analytics through powerful data layers and events. Simply install our code snippet, turn on the Intercom listener, and you’ll be tracking chat activity through Microsoft Ads in minutes. Avoid messy tracking configuration and build a framework that is accurate and scaleable!
How to Track Intercom Chats in Microsoft Ads
With ListenLayer, tracking Intercom Chats activity inside Microsoft Ads is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into the user’s browser.
Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into Microsoft Ads. You can even write rules in ListenLayer to generate custom values to categorize your Microsoft Ads conversions using custom events – no programming required!
Capture Additional Data from Intercom Chats Using Microsoft Ads
ListenLayer automatically generates data layers and events for applications on your website, such as Intercom Chats. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
Why You Need Data Layers For Microsoft Ads
Most marketers set up very basic conversion tracking in Microsoft Ads, frequently using “thank you pages” and button clicks. It’s time to improve the accuracy of your conversion tracking and enhance what you are collecting.
Data Layers from ListenLayer allow you to easily collect user activity from Intercom Chats, making it available to Microsoft Ads through Google Tag Manager. Write simple rules to customize your data layer. Once you have these variables inside GTM, use a single custom event tag from Microsoft Ads to automate your conversion tracking!
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