Easier Wistia Tracking

Upgrade your website video analytics by easily capturing Wistia activity into the data layer, making it available for GTM to push into any analytics platforms you use.

Place a single script on your website, and we’ll listen for activity from Wistia Videos across your website and push event and video details into the data layer when users engage with your videos. Use event details to customize conversion tracking or push custom events and parameters to GA4 dynamically across your marketing platforms.

Once you realize the power of data layers from ListenLayer, you’ll never go back!

What is Wistia

Wistia is a business video hosting platform that allows you to easily upload and manage video content for marketing and other purposes. Marketers use Wistia to control video access and generate inbound leads through Wistia’s integrations with CRM and marketing automation tools.

How to Track Wistia Videos

Wistia’s online platform contains centralized video analytics; however, the data collected is sparse and doesn’t align user engagement to external marketing activity.

Most marketers need video engagement metrics across all of their marketing platforms to measure the impact of their efforts. A single video on your website should send data to Google Analytics, Google Ads, Facebook Ads, Linkedin Ads, and more.  Capturing data across all of these platforms is now easily possible with ListenLayer!

Automate Wistia Tracking with Listeners

With ListenLayer, place a single script tag on your website (via Google Tag Manager), and we’ll track all Wistia activity accurately and automatically – even as you add new videos.

We push information from the video, and user video engagement, into the data layer, which becomes available to write simple yet powerful, rules in GTM to scale your tracking.

With custom variables, use our platforms to define rules that push custom values into the data layer, allowing you to supercharge your video tracking and data collection. We give you marketing analytics superpowers!