Tracking Internal Click Details Has Never Been Easier
Place a single script on your website (using GTM or directly in the code) and turn on the Internal Clicks Listener. We’ll automatically push structured data into the data layer whenever a visitor clicks on a URL that navigates within your website.
Customize ListenLayer’s automatic rules that identify Internal Clicks and write rules to enhance your data layer activity. Then use Google Tag Manager to read the data layer and deliver event details to all your web analytics platforms.
Once you realize the power of data layers from ListenLayer, you’ll never go back!
Why Use ListenLayer for Internal Clicks
ListenLayer automatically identifies all internal click activity on your website. Once the Listener is on, it’s always Listening.
Every Internal Click will be accurately pushed into the data layer, along with all details about the click (including parsed URL parameters!). In addition, because the activity is centralized in the data layer, you can distribute the data to any marketing analytics platform via Google Tag Manager – you’ll no longer be limited to only Google Analytics.
How to Track Internal Clicks
ListenLayer runs on a set of website domains that you identify when configuring your account. After turning on the Internal Clicks Listener, we’ll automatically create a rule to identify clicks that navigate within these domains as “internal.” You can always customize these rules!
Any link click that matches the rules will automatically be parsed and pushed into the data layer.
Customizing the Data Layer & Browser Storage
Not only can ListenLayer automate your internal click tracking, but we also allow you to enhance it with custom rules that you create and manage in the platform – no programming required!
Write rules to push custom values into the data layer based on the click activity and characteristics. Based on the click activity, you can even store data in the browser (cookies, local storage, sessions storage).
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