Mailchimp Forms Tracking

Automatically push detailed activity from your Mailchimp Forms into the data layer for easy measurement and conversion tracking using Google Tag Manager.

Easier Mailchimp Conversion Tracking

Start using data layers to automate and enhance conversion tracking from Mailchimp Forms. Place a single script on your website, and we’ll Listen for activity from Mailchimp Forms across your website. Then, we’ll push this activity into the data layer to power your web analytics using tools like Google Tag Manager.

Customize your data layer, and conversion tracking, using powerful rules you write inside of ListenLayer. Once you realize the power of ListenLayer, you’ll never go back!

What is Mailchimp

Mailchimp is a popular marketing automation platform that allows you to capture and nurture leads from your website. The platform’s Mailchimp Forms tool lets you create custom forms to capture information from your website and landing pages. Unfortunately, many Mailchimp users end up with dozens, if not hundreds of forms, and struggle to ensure conversion tracking is working across all of their marketing platforms!

ListenLayer allows you to easily track activity from all your Mailchimp Forms in a scalable and customizable manner.

How to Track Mailchimp Forms

Mailchimp Forms submissions can be tracked in a number of ways.  Traditionally, it was acceptable to redirect users to a thank you page after submitting a form, and simple conversion tracking could be based on views of that thank you page.  However, this creates a subpar user experience, lower quality data accuracy, and doesn’t allow you to scale your lead generation while still segmenting conversion data.

One alternative to using “thank you pages” is to fire events on form submissions directly to systems like Google Analytics. While this increases accuracy, consistency of tracking across multiple marketing platforms is hard to achieve as events for Google Analytics don’t carry over to other platforms.

Tag manager solutions, such as GTM, improve consistency across platforms by allowing you to create a single rule and apply actions from multiple platforms to that rule. However, this basic setup misses most of the powerful features of tag manager tracking and can still be challenging to scale.

Using Listeners and Data Layers to Automate Tracking

With ListenLayer, place a single script tag on your website (via GTM), and we’ll track all Mailchimp Forms activity accurately and automatically. Then, we push this data into the data layer, which becomes available to write simple yet powerful rules in GTM to scale your tracking.  It also increases the accuracy of conversions you receive.

With custom variables, use our platforms to define rules that push custom values into the data layer, allowing you to supercharge your tracking and data collection.

How to Track Popup Forms from Mailchimp

Our powerful Mailchimp Forms listener even allows you to automate tracking for Mailchimp’s Popup Forms – which are notoriously difficult to track! First, send events to all of your analytics platforms when form activity occurs on popups anywhere across your website. Then, use Mailchimp’s Form ID to customize your data layer so you can capture details about the specific form name, content, and more!