Mailchimp Forms Data Layer

Our custom Listeners make it easy to generate data layers for tracking your Mailchimp Forms activity. Check out the samples below and get started for free!

Mailchimp Forms Data Layer Examples

Learn more about how ListenLayer generates powerful data layers from the activity on your website, specifically from Mailchimp Forms.

Custom Data Layer Events

Like the ones shown here, generate data layer events when Mailchimp Forms activity occurs on your website or Mailchimp landing pages. Collect data and trigger conversions every time forms load, validation fails, or form submissions are successful. You can even track comprehensive activity from Mailchimp Popup Forms!

Unlike GTM’s “form submission trigger,” our Listeners are built custom for Mailchimp Forms, allowing us to improve accuracy and capture more data that is useful to marketing.

event: 'mailchimpFormLoaded',

event: 'mailchimpFormValidationFailed',

event: 'mailchimpFormSubmitted',

Track Mailchimp Popup Forms

Mailchimp allows you to place popup forms across your website and trigger their appearance based on user activity. Then, start tracking these forms without redirecting users to “thank you” pages and capturing more robust data for segmentation and insights.

ListenLayer pushes these events, along with automatic and custom form characteristics, into the data layer where you can capture them with GTM!

event: 'hsPopupSubmitted',

event: 'hsPopupLoaded',

event: 'hsPopupValidationFailed',

Automatic Data Layer Values

ListenLayer pushes critical information from your Mailchimp Forms activity into the data layer automatically. For example, every Mailchimp submission and Popup Form activity includes the form ID, form placement & location, and all data submitted by the user.

All data layer values can be captured inside marketing platforms or as variables inside Google Tag Manager to push anywhere you’d like! You can even generate custom data layer values.

event: 'hsPopupSubmitted',
  formAutomaticValues: {
    formID: 'b4b39a44-82ad-4f96-96b0-7e63dfcbc9fb',
    formLocation: {
      href: '',
      host: '',
      hostname: '',
      pathname: '/',
      protocol: 'https:',
      originPathName: ''

Custom Data Layer Values

Using data from your form, website, and user activity, ListenLayer allows you to write powerful rules that generate custom data layer values. With this feature, data collection and marketing analytics becomes nearly limitless!

Examples of popular custom data layer values for Mailchimp Forms:

  • Fire or segment conversions (or change conversion values) based on form quality using a visitor’s email address (i.e., emails might be less valuable to your organization).
  • Categorize Mailchimp Forms across your website and use these categories to organize conversion activity.
  • Chain multiple Mailchimp Forms into a multi-step experience and label each step’s number.

Amplify your website analytics with powerful custom data layer values for Mailchimp Forms, with no programming required!

formCustomValues: {
	//custom variable values display here based on rules you write
	formCategory: 'Demo',
	formName: 'Landing Page Demo Form',
	formQuality: 'Low'

Capture Form Field Values

ListenLayer automatically pushes important details from user activity into your data layer, making it available for

  1. Triggering notifications
  2. Saving backups
  3. Writing customization rules

Finally, marketers have direct visibility into the information they need from Mailchimp Forms – no coding required.