Use Custom Data Layers & Events to Configure GA4 & Mailchimp

Are you looking to integrate GA4 and Mailchimp for better analytics and conversion tracking?

ListenLayer provides powerful website form conversion tracking and data capture through automated data layer events and variables. Simply install our code snippet (using GTM), turn on the Mailchimp Forms Listener, and you’ll be tracking conversions and events using GA4 in minutes. Avoid messy tracking configurations and build a framework that is accurate and scalable!

Now that your conversion tracking is automated, you can spend your time collecting more and better data. Use ListenLayer’s powerful customization rules to push events (with parameters) and user properties into your GA4 using the data layer.  For example, categorize your conversion types, score users, rate conversion values, and filter out tests – all with simple rules you write inside ListenLayer.

How to Track Mailchimp Forms in Google Analytics 4

With ListenLayer, tracking Mailchimp Forms activity inside GA4 is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into the user’s browser.

Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into GA4 using events & parameters. You can even write rules in ListenLayer to generate custom values for dimension and event tracking in Google Analytics 4 – no programming required!

Capture Additional Data from Mailchimp Forms Using GA4

ListenLayer automatically generates data layers and events for applications on your website, such as Mailchimp Forms. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!

GA4 leverages an event/parameter structure for data collection. Combining this with ListenLayer lets you collect almost any user activity and characteristics you can imagine and automate this for scale!

Why You Need Data Layers for GA4

GA4 is useful out of the box, but many marketers fail to leverage the most powerful features from Google Analytics: custom events, parameters, and user properties.

Data Layers allow you to easily collect user activity from Mailchimp Forms, making it available to GA4 through Google Tag Manager. Rather than hiring a programmer to surface custom activity from your website users, ListenLayer automates the entire process so you can enhance your data easily.