Use Custom Data Layers & Events to Configure Google Analytics (Universal) & Outbound Click
Are you looking to integrate Google Analytics (Universal) and Outbound Click for analytics and conversion tracking?
ListenLayer provides automated conversion tracking and data capture through powerful data layers and events. Simply install our code snippet, turn on the Outbound Click listener, and you’ll be tracking conversions in Google Analytics (Universal) in minutes. Avoid messy tracking configuration and build a framework that is accurate and scaleable!
How to Track Outbound Clicks in Google Analytics (Universal)
With ListenLayer, tracking Outbound Clicks activity inside Google Analytics (Universal) is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into the user’s browser.
Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into Google Analytics (Universal). You can even write rules in ListenLayer to generate custom values for dimension and event tracking in Google Analytics – no programming required!
Capture Additional Data from Outbound Clicks Using Google Analytics (Universal)
ListenLayer automatically generates data layers and events for applications on your website, such as Outbound Clicks. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
Why You Need Data Layers For Google Analytics (Universal)
Google Analytics (Universal) is useful out of the box, but many marketers fail to leverage the most powerful features from Google Analytics: custom dimensions and event tracking.
Data Layers allow you to easily collect user activity from Outbound Clicks, making it available to Google Analytics (Universal) through Google Tag Manager. Rather than hiring a programmer to surface custom activity from your website users, ListenLayer automates the entire process so you can enhance your data easily.
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