Easier Vidyard Video Tracking
Upgrade your website analytics by easily capturing Vidyard Video activity into the data layer, making it available for GTM to push into any analytics platforms you use.
Place a single script on your website, and we’ll listen for activity from Vidyard Videos across your website and push event and video details into the data layer for use with a tool such as Google Tag Manager. Use event details to customize conversion tracking or push custom events and parameters to GA4 dynamically across your marketing platforms.
Once you realize the power of data layers from ListenLayer, you’ll never go back!
What is Vidyard
Vidyard is a video hosting platform popular among marketing teams that use videos for engagement and lead generation across their websites. Vidyard allows you to easily create and share videos and host videos for marketing use across various channels.
How to Track Vidyard Videos
Vidyard’s online platform contains robust analytics with many of their paid plans. With this feature, video activity and engagement are automatically collected for review in their platform.
However, many marketers need video engagement metrics across all of their marketing platforms to measure the impact of their efforts. A single video on your website should send data to Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, and more. Capturing data across all of these platforms is now easily possible with ListenLayer!
Automate Vidyard Video Tracking with Listeners
With ListenLayer, place a single script tag on your website (via Google Tag Manager), and we’ll track all Vidyard activity accurately and automatically – even as you add new videos.
We push information from the video, and user video engagement, into the data layer, which becomes available to write simple yet powerful, rules in GTM to scale your tracking.
With custom variables, use our platforms to define rules that push custom values into the data layer, allowing you to supercharge your video tracking and data collection. We give you marketing analytics superpowers!
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