Use Listeners to automate video activity tracking from Google Ads into Wistia

Are you looking to integrate Google Ads and Wistia for video analytics and conversion tracking? ListenLayer automatically generates data into the data layer based on video engagement so that Google Ads can push this data into all of your marketing & analytics platforms.

Build conversion tracking based on video activity or enhance remarketing audiences inside of Google Ads.

How to Track Wistia Videos in Google Ads

With ListenLayer, tracking Wistia Videos activity inside Google Ads is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into the user’s browser.

Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into Google Ads. You can even write rules in ListenLayer to generate custom values for dimension and event tracking in Google Analytics – no programming required!

Capture Additional Data from Wistia Videos Using Google Ads

ListenLayer automatically generates data layers and events for applications on your website, such as Wistia Videos. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!

Why You Need Data Layers For Google Ads

Most marketers set up very basic conversion tracking in Google Ads, frequently using “thank you pages” and button clicks. It’s time to improve the accuracy of your conversion tracking and enhance what you are collecting.

Data Layers allow you to easily collect user activity from Wistia Videos, making it available to Google Ads through Google Tag Manager. Then, write simple rules to customize your conversions and enhance remarketing audiences.