Use Listeners to automate video activity tracking from GA4 into Wistia
Are you looking to integrate GA4 and Wistia for video analytics and conversion tracking? ListenLayer automatically generates data into the data layer based on video engagement so that GA4 can push this data into GA4 using events with parameters.
How to Track Wistia Videos in Google Analytics 4
With ListenLayer, tracking Wistia Videos activity inside GA4 is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into the user’s browser.
Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into GA4 using events, parameters, and user properties. You can even write rules in ListenLayer to generate custom values unique to your website – no programming required!
Capture Additional Data from Wistia Videos Using GA4
ListenLayer automatically generates data layers and events for applications on your website, such as Wistia Videos. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
GA4 leverages an event/parameter structure for data collection. Combining this with ListenLayer allows you to collect almost any user activity and characteristics you can imagine and automate this for scale!
Why You Need Data Layers For GA4
GA4 is useful out of the box, but many marketers fail to leverage the most powerful features from Google Analytics: custom events, parameters, and user properties.
Data Layers allow you to easily collect user activity from Wistia Videos, making it available to GA4 through Google Tag Manager. Rather than hiring a programmer to surface custom activity from your website users, ListenLayer automates the entire process so you can enhance your data easily.
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