Use Listeners to automate video activity tracking from Microsoft Ads into Wistia
Are you looking to integrate Microsoft Ads and Wistia for video analytics and conversion tracking? ListenLayer automatically generates data into the data layer based on video engagement so that Microsoft Ads can push this data into all of your marketing & analytics platforms.
Build conversion tracking based on video activity or enhance remarketing audiences inside of Microsoft Ads.
How to Track Wistia Videos in Microsoft Ads
With ListenLayer, tracking Wistia Videos activity inside Microsoft Ads is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into the user’s browser.
Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into Microsoft Ads. You can even write rules in ListenLayer to generate custom values to categorize your Microsoft Ads conversions using custom events – no programming required!
Capture Additional Data from Wistia Videos Using Microsoft Ads
ListenLayer automatically generates data layers and events for applications on your website, such as Wistia Videos. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
Why You Need Data Layers For Microsoft Ads
Most marketers set up very basic conversion tracking in Microsoft Ads, frequently using “thank you pages” and button clicks. It’s time to improve the accuracy of your conversion tracking and enhance what you are collecting.
Data Layers from ListenLayer allow you to easily collect user activity from Wistia Videos, making it available to Microsoft Ads through Google Tag Manager. Write simple rules to customize your data layer. Once you have these variables inside GTM, use a single custom event tag from Microsoft Ads to automate your conversion tracking!
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