Use Listeners to automate activity tracking from Google Tag Manager into Wistia
Are you looking to integrate Google Tag Manager and Wistia for video analytics and conversion tracking? ListenLayer automatically generates data into the data layer based on video engagement so that Google Tag Manager can push this data into all of your marketing & analytics platforms.
How to Track Wistia Videos in Google Tag Manager
With ListenLayer, tracking Wistia Videos is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into Google Tag Manager’s preview tool.
Use triggers in GTM to track video activity from your Wistia Videos based on automated events and data layer values. If you want to get really fancy, write rules to customize your data layer – we give you data superpowers, no coding required!
Capture Additional Data from Wistia Videos using Google Tag Manager
ListenLayer automatically generates data layers and events for services on your website, such as Wistia Videos. Instead of hiring a developer to build a custom data layer structure for video analytics, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
Why You Need Data Layers For Google Tag Manager
Google Tag Manager is a powerful tool, but most marketers don’t leverage the most powerful feature: configuring tracking using custom data layers.
Data layers allow you to track video activity from Wistia Videos more accurately, and capture additional information for use in triggers and variables for you marketing platforms.
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