Contact Form 7 Conversion Tracking

Contact Form 7 is a popular plugin for building and managing WordPress forms. Install the plugin, and you can quickly generate forms to collect user information across your pages.

ListenLayer allows you to easily track conversions from all of your Contact Form 7 forms in a more accurate and scalable way.

Contact Form 7 form submissions can be tracked in a number of ways.  Traditionally, it was acceptable to redirect users to a thank you page after submitting a form, and simple conversion tracking could be based on views of that thank you page.  However, this creates a subpar user experience, lower quality data accuracy, and doesn’t allow you to scale your lead generation while still segmenting conversion data.

An alternative is to write code that sends events to specific marketing platforms; however, this can be hard to manage once you have multiple forms and multiple marketing platforms.  It’s also challenging to segment the data for insights.

With ListenLayer, place a single script tag on your website (via Google Tag Manager), and we’ll track all Contact Form 7 form activity accurately and automatically. Then, we push this data into the data layer, which becomes available to write simple yet powerful rules in GTM to scale your tracking. It also increases the accuracy of conversions you track across all marketing platforms.

With custom variables, use our platforms to define rules that push custom values into the data layer, allowing you to supercharge your tracking and data collection. We give you marketing analytics superpowers!