Gravity Forms Data Layers

Our custom Listeners make it easy to generate data layers for tracking your Gravity Forms activity. Check out the samples below and get started for free!

Data Layer Examples Generated from Gravity Forms

Learn more about how ListenLayer generates powerful data layers from the activity on your website, specifically from Gravity Forms.

Custom Data Layer Events

Like the ones shown here, generate data layer events when Gravity Forms activity occurs on your WordPress pages. Collect data and trigger conversions every time forms load, validation fails, or form submissions are successful. You can even track activity and progress through multistep forms!

Unlike GTM’s “form submission trigger,” our Listeners are built custom for Gravity Forms, allowing us to improve accuracy and capture more data that is useful to marketing.

  event: 'gfFormSubmitted',

  event: 'gfFormLoaded',

  event: 'gfFormValidationFailed',

  event: 'gfFormStepChange',

  event: 'gfFormStepsSubmitted',

Automatic Data Layer Values

ListenLayer pushes critical information from your Gravity Forms activity into the data layer automatically. For example, every Gravity Forms submission or step-change includes the form ID, form placement & location, and all data submitted by the user.

All data layer values can be captured inside marketing platforms using variables, tags, and triggers inside Google Tag Manager to push anywhere you’d like. You can even generate custom data layer values.

formAutomaticValues: {
    formID: '#gform_2',
    formFieldValues: {
      input_1: {
        id: 'field_2_1',
        label: 'Select options',
        name: 'input_1',
        type: 'select-one',
        value: 'First Choice'
      input_2: {
        id: 'field_4_2',
        label: 'Choose DC*',
        name: 'input_2',
        type: 'radio',
        value: 'Bat Man'
      input_3: {
        id: 'field_4_3',
        label: 'Land*',
        name: 'input_3',
        type: 'text',
        value: 'test'
   formLocation: {
      href: '',
      host: '',
      hostname: '',
      pathname: '/gravity-regular-form/',
      protocol: 'https:',
      originPathName: '

Custom Data Layer Values

Using data from your form, website, and user activity, ListenLayer allows you to write custom rules that generate powerful data layer values. With this feature, data collection and marketing analytics becomes nearly limitless!

Some examples of popular custom data layer values for Gravity Forms

  • Fire or segment conversions (or simply change conversion values) based on form quality using a visitor’s email address (i.e., emails might be less valuable to your organization).
  • Categorize Gravity Forms across your website and use these categories to organize conversion activity.

Amplify your website analytics with powerful custom data layer values for Gravity Forms, with no programming required!

formCustomValues: {
    conversionCategory: 'Demo Form',
    product: 'software request',
    leadQuality: 'High',
    system: 'Gravity Forms'
    userScore: '10'

Capture Form Field Values

ListenLayer automatically pushes important details from user activity into your data layer, making it available for

  1. Triggering notifications
  2. Score and rank user activity
  3. Writing customization rules
  4. Monitoring overall CTA performance

Finally, marketers have direct visibility into the information they need from Gravity Forms – no coding required.