Use Custom Data Layers & Events to Configure Google Tag Manager & Marketo
Are you looking to integrate Google Tag Manager and Marketo for analytics and conversion tracking?
ListenLayer provides powerful conversion tracking and data capture through automated data layer events and variables. Simply install our code snippet (using GTM), turn on the Marketo Forms Listener and you’ll be tracking conversions using Google Tag Manager in minutes. Avoid messy tracking configurations and build a framework that is accurate and scalable!
Now that your conversion tracking is automated, you can spend your time collecting more, and better data. Use ListenLayer’s powerful customization rules to push values into your analytics and tracking systems through the data layer. For example, categorize your conversion types, score users, rate conversion values, and filter out tests – all with simple rules you write inside ListenLayer.
How to Track Marketo Forms in Google Tag Manager
With ListenLayer, tracking Marketo Forms is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into Google Tag Manager’s preview tool.
Use triggers in GTM to track any activity from your Marketo Forms based on automated events and data layer values. If you want to get really fancy, write rules to customize your data layer – we give you data superpowers, no coding required!
Capture Additional Data from Marketo Forms using Google Tag Manager
ListenLayer automatically generates data layers and events for applications on your website, such as Marketo Forms. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!
Why You Need Data Layers For Google Tag Manager
Google Tag Manager is a powerful tool, but most marketers don’t leverage the most powerful feature: configuring tracking using custom data layers.
Data layers allow you to track conversions from Marketo Forms more accurately, and capture additional information for use in triggers and variables for you marketing platforms. Stop sending users to “thank you pages” and start using data layers!
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