Pardot Forms Data Layer Examples
Learn more about how ListenLayer generates powerful data layers from the activity on your website, specifically from Pardot Forms.
Custom Data Layer Events
Like the ones shown here, generate data layer events when Pardot Forms activity occurs on your website or landing pages. Collect data and trigger conversions every time forms load, validation fails, or form submissions are successful.
Unlike GTM’s “form submission trigger,” our Listeners are built custom for Pardot Forms, allowing us to improve accuracy and capture more data that is useful to marketing.
event: 'pardotFormSubmitted',
event: 'pardotFormLoaded',
event: 'pardotFormValidationFailed',Automatic Data Layer Values
ListenLayer pushes critical information from your Pardot Forms activity into the data layer automatically. For example, every Pardot Form submission includes the form ID, form placement & location, and all data submitted by the user.
All data layer values can be captured inside marketing platforms or as variables inside Google Tag Manager to push anywhere you’d like! You can even generate custom data layer values to segment your reporting.
event: 'pardotFormSubmitted',
formAutomaticValues: {
formID: '5juitv',
formFieldValues: {
0000_155191pi_0000_155191: {
id: '0000_155191pi_0000_155191',
value: 'test',
label: 'First Name *',
name: '0000_155191pi_0000_155191',
type: 'text'
},
0000_155199pi_0000_155199: {
id: '0000_155199pi_0000_155199',
value: 3035555555,
label: 'Phone *',
name: '0000_155199pi_0000_155199',
type: 'text'
},
0000_155203pi_0000_155203: {
id: '0000_155203pi_0000_155203',
value: '[email protected]',
label: 'Email *',
name: '0000_155203pi_0000_155203',
type: 'text'
},
}...Custom Data Layer Values
Using data from your form, website, and user activity, ListenLayer allows you to write powerful rules that generate custom data layer values. With this feature, data collection and marketing analytics becomes nearly limitless!
Examples of popular custom data layer values for Pardot Forms:
- Fire or segment conversions (or change conversion values) based on form quality using a visitor’s email address (i.e., @gmail.com emails might be less valuable to your organization).
- Categorize Pardot Forms across your website and use these categories to organize conversion activity.
- Chain multiple Pardot Forms into a multi-step experience and label each step’s number.
Amplify your website analytics with powerful custom data layer values for Pardot Forms, with no programming required!
formCustomValues: {
//custom variable values display here based on rules you write
formCategory: 'Demo',
formName: 'Landing Page Demo Form',
formQuality: 'Low'
},Capture Pardot Form Field Values
ListenLayer automatically pushes important details from user activity into your data layer, making it available for
- Triggering notifications
- Saving backups
- Writing customization rules
- Monitoring overall CTA performance
Finally, marketers have direct visibility into the information they need from Pardot Forms – no coding required.
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